Telr, a licensed Payments Acquirer regulated by the Central Bank of the UAE, has entered into a strategic partnership with Geidea, a prominent fintech player in the Middle East. the collaboration is designed to enhance merchant payment capabilities by creating a unified, frictionless commerce experience that spans both digital and physical retail environments.
The partnership addresses a critical need for omnichannel flexibility as merchants increasingly look to scale across every consumer touchpoint. By integrating their respective strengths, the two companies are positioning themselves to lead the next phase of the region’s payment evolution.
A Unified Omnichannel Ecosystem
The core of the collaboration lies in the technical synergy between Telr’s digital infrastructure and Geidea’s hardware solutions:
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Telr’s Proprietary Infrastructure: Telr provides its advanced acquiring infrastructure and fully proprietary payment gateway. This technology stack supports real-time approvals and complete orchestration over the payment journey, covering more than 120 currencies and 30 languages.
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Geidea’s Intelligent POS: Geidea’s smart POS (Point of Sale) solutions extend these digital capabilities into physical stores. This ensures that merchants can manage their entire sales operation through a single, reliable ecosystem, regardless of whether a transaction occurs online or in-store.
Empowering the Modern Merchant
The collaboration is intended to provide deeper insights and greater flexibility for businesses trying to navigate the complexities of a digital-first market.
“This partnership marks a defining step in reshaping the region’s payments landscape,” said Khalil Alami, founder and CEO of Telr. “Our proprietary technology delivers faster, smarter, and seamless experiences across every channel, while Geidea extends this strength into physical retail, creating one unified, future-ready ecosystem built for growth”.
Pankaj Kundra, CEO of Geidea, added that the partnership simplifies how businesses accept payments. “Our collaboration with Telr brings together complementary strengths to create a seamless, unified commerce ecosystem that empowers merchants with greater flexibility, deeper insights, and the ability to scale with confidence”.
About the Partners
Telr, established in 2014, Telr is the first company in MENA to be certified with PCI DSS Level 1 and NESA standards. Its one-stop-shop platform includes social commerce, digital invoicing, merchant financing, and “Buy Now, Pay Later” (BNPL) services.
Geidea, founded in 2008 by Saudi entrepreneur Abdullah AlOthman, Geidea currently serves over 650,000 merchants worldwide. Headquartered in Riyadh, it provides digital banking technology and business management solutions across Saudi Arabia, the UAE, and Egypt.
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